Showing posts with label Jonathan Richman. Show all posts
Showing posts with label Jonathan Richman. Show all posts

Friday, 22 April 2011

The Modern Lovers "96 Tears"

"We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man's desires must overshadow his needs."
Paul Mazer* (Lehman Brothers, circa 1930s)

Unexpectedly, this quote popped into my head earlier when trying to decide if I should purchase the "96 Tears" (Vinyl Lovers) l.p. by The Modern Lovers at some point.  I've seen it recently behind the counter in Monorail and been tempted to buy it a coupla times but each time the nagging doubt that I didn't really need to own live or early versions of much loved Modern Lovers songs prevented me from doing so.  Then, earlier tonight, @notirakaplan mentioned it in a tweet and that sent me scurrying off to YouTube to find out once and for all.  When I heard this version of "96 Tears" desire turned to need:


See, I do the opposite of what corporate America wants - I buy when I need not when I desire (or so I like to kid myself!).  But, come on, even the count-in is lusty and emphatic and the whole affair is groovy beyond belief.  I'll bet the young Jonathan Richman would cut some serious rug while performing it and I can totally imagine Ian Svevonius blasting it in his dressing room to achieve a higher state of groovyness prior to Chain and The Gang shows.  Need!

* - I first encountered this quote in the wonderful Adam Curtis documentary The Century of the Self which is, unsurprisingly, on YouTube and well worth watching!