There will always be a sizable place in Not Unloved's heart reserved for girl group soul form the slightly more ramshackle end of the spectrum. Sure I like the well-produced, slicker stuff, too, but there's something even more appealing about the recordings that didn't benefit from a huge budget or the services of big name producer. It was inevitable, therefore, that Brewerytown's recent public service reissue (it has never been sold on discogs so you know it's ridiculously rare!) of the incredibly endearing 1971 "Why I Love You" (Valentine Records) single by The Ultimates was going to be an essential purchase. It's brimming with youthful romance, girl-group harmonies and lo-fi charm. "Gotta Get Out" on the b-side is a total rammy that starts out like a back woods garage 45 then turns into a recorded live-in-the-studio soul shaker full of passion and heart. Seek it out before the reissue itself commands a hefty price!
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